Illumination by Modern Campus
A higher education podcast focused on the transformation of the higher ed landscape. Speaking with college and university leaders, this podcast talks about the trends, ideas and opportunities that are shaping the future of higher education, and provides best practices and advice that leaders can apply to their own institutions.
Illumination by Modern Campus
Eric Hazen (Ferris State University)
•
Modern Campus
•
Season 1
•
Episode 16
In today’s consumer world, students expect institutions to deliver a similar seamless, personalized experience to that of Amazon. This means delivering the right content at the right time.
On this episode, Eric Hazen, Web Marketing Manager at Ferris State University, talks about the digital experience modern learners expect and how to launch and scale personalization to drive revenue and enrollment growth.