Illumination by Modern Campus
A higher education podcast focused on the transformation of the higher ed landscape. Speaking with college and university leaders, this podcast talks about the trends, ideas and opportunities that are shaping the future of higher education, and provides best practices and advice that leaders can apply to their own institutions.
Illumination by Modern Campus
Jon Hinderliter (University St. Louis)
For decades, higher education has been marketing to a traditional student demographic using the same marketing tactics. However, the learner demographic has shifted and technology has changed the way prospective students expect to receive information.
On this episode, Jon Hinderliter, Director of Marketing and Communications of University College at Washington University St.Louis, talks about adopting 21st century marketing best practices in higher ed to meet the needs of modern learners.