Illumination by Modern Campus
A higher education podcast focused on the transformation of the higher ed landscape. Speaking with college and university leaders, this podcast talks about the trends, ideas and opportunities that are shaping the future of higher education, and provides best practices and advice that leaders can apply to their own institutions.
Illumination by Modern Campus
Carrie Phillips (University of Arkansas at Little Rock) on How Institutions are Leveraging Personalized Marketing
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Modern Campus
On this episode of the Illumination podcast, host Amrit Ahluwalia is joined by Carrie Phillips, The University of Arkansas at Little Rock’s Chief Communications and Marketing Officer. The two discuss why higher ed marketers are exploring personalization as part of their digital strategy and the role that marketing plays in establishing student centricity.