Illumination by Modern Campus
A higher education podcast focused on the transformation of the higher ed landscape. Speaking with college and university leaders, this podcast talks about the trends, ideas and opportunities that are shaping the future of higher education, and provides best practices and advice that leaders can apply to their own institutions.
Illumination by Modern Campus
Stephanie Geyer (University of Montana) on How Personalization is Paving the Way For Better Student Engagement
Stephanie Geyer, the Director of Digital Strategy and Innovation at the University of Montana, sits down with Illumination host Amrit Ahluwalia to chat about digital marketing personalization in a postsecondary environment, and share advice for marketing professionals whose work may be overlooked.
Finding new ways to attract future students requires meeting them where they are, online, but also making a personalized connection.